Concrete Notebook

Connecting Skanska

Custom Design

It was a tough proposition to design a promotional product that could represent Skanska, since it is a global company with a broad and diversified range of activities. We started by checking with Skanska employees to find out what they use in their everyday work. In Skanska there are thousands of people in office positions as project managers, architects, but also workmen, concreters and bricklayers.

It was not an easy task to came up an object that would link them all. After all, we ended up with a very concrete  notebook.

Skanska office wall

The first notebook was made with real concrete on the cover, while the rest of our notebooks have the structure of the concrete material offset printed right on canvas. The design is derived from a photo of a wall in a Skanska building in Prague. Once that building is finished, we will put a sign on that wall informing people that: “The concrete canvas cover of the Skanska notebooks that everybody has in their pockets finds its original here”.

Common feature

The essence of the concrete notebook lies in the material that has been iconic for Skanska. Concrete is the common feature of all their towers, bridges, skyscrapers and undersea tunnels.  

Local Editions

Since Skanska builds worldwide, it is going to be easy to design local editions of notebooks connected with the same idea everywhere – we can easily take a picture of a wall of the Empire State Buliding in New York of the Axa Tower in London and use it for local notebook covers.

Flexible idea

When we brought the concrete notebook mock-up to Skanska, people there found the idea of the material use quite entertaining. Later they came up themselves with the extension of this idea and they proposed adding more notebook covers with the design of other materials that are used in their headquarters building.

It takes a team to create something of value

Designed with love by:

Jindra Fialka
Q Designers

Charlota Blunarova
Q Designers
Graphic Designer

Petra Machartova
Chief of Marketing

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